Press releases are an incredibly cost-effective and versatile marketing strategy asset, and every business should incorporate them into their content strategy. A press release provides media exposure while being easily reused as website, blog or social media posts.
Engaging quotes from key company executives can add depth and interest to any story, while including relevant statistics or data will give readers more details.
Increased Search Engine Visibility
Press releases are an effective way to increase search engine visibility for your business. By optimizing them with keywords relevant to what you offer and including links that point towards relevant web pages, press releases can increase the odds that potential clients find your services.
Search engines give press releases more weight in terms of relevancy to search queries than regular pieces of content due to being more newsworthy and therefore more relevant.
An optimized press release includes quotes from sources with high search value – such as your CEO, celebrity spokespersons or influencers who could boost its visibility on SERPs and drive traffic to your release.
Use keywords naturally without overusing them, but make sure they appear naturally and do not appear forced.
Press releases were once a potency tool to gain backlinks; all it required was writing something keyword-rich, paying a PR distribution service, and having your release picked up by multiple news outlets. Some teams exploited this unnatural source of links for fake authority generation purposes – Google took swift action in 2013 by making all links in press releases no-follow links, thus helping curb any misuse.
Though headlines and introductions are essential, the body should also be optimized for SEO. Begin by including your keyword(s) in both, then incorporate it three or four times throughout paragraphs as often as possible to avoid being flagged for keyword stuffing. Doing this will prevent your release from being flagged for keyword stuffing.
Finally, make sure your press release contains visuals whenever possible. Studies have revealed that humans process visuals 60,000 times faster than text; visuals can capture reader attention quickly and keep readers engaged for extended periods of time. Simply adding one visual can increase click-through rates by over 300% while improving its SEO ranking as well.
Increased Traffic to Your Website
Press releases are one of the best ways to generate organic traffic to your website, providing backlinks and increasing search engine visibility while simultaneously increasing rankings in search results. They can also serve as an effective strategy to manage online reputation if criticized by unhappy customers; by publishing positive news releases with links back to your website you may push these negative reviews further down SERPs and away from prominence.
Press releases that get picked up by media can result in an exponentially greater boost of website traffic due to increased credibility and visibility from being published by trusted publications. You can then track this increase using tools like Google Analytics to assess how effective your campaign has been.
Press releases are an effective way of sharing company news, events, milestones and products or services that generate interest among your target audience. By including a call-to-action in the press release, audience members will be directed directly to your website for additional information or purchases – something every CEO loves seeing happen! Increased conversion rates is always welcomed.
Your press release content should include your keyword or key term both in its title and body of text, without disrupting its flow or decreasing reader comprehension. Search engines should recognize it and rank you higher for that particular term.
MarketersMEDIA offers expertise in SEO and the creation of newsworthy content to maximize its impact. By taking advantage of their services, your news can reach more of its intended audiences while driving more visitors back to your website and online store – leading to higher sales numbers and ultimately greater profit for you and your business. If you want to take your press release strategy one step further contact us now for a complimentary consultation session!
Increased Brand Awareness
Press releases can often get picked up by other media outlets and distributed to even more readers, providing your company with exposure that could build brand recognition and potentially drive more sales. Furthermore, those receiving them may share them socially – leading to further exposure for your brand!
Press releases are an effective way to share news of your business’s successes with customers, investors and the general public alike. Not only can this expand customer bases; it can also build investor trust while positioning you as an industry thought leader.
Marketing materials take considerable effort and time to produce when unveiling a new product or service to consumers, which is why many companies turn to press releases as part of their overall marketing strategy to alert people about what’s available from them. Press releases can even include links back to websites for added traffic and sales opportunities.
When your press release addresses something that has an important effect on your industry, journalists are likely to cover it. A recent Cision report found that journalists view press releases as one of the best resources for finding stories; by including relevant facts and figures in your release you can save journalists time and effort while making sure they include a link back to your website within their resulting article.
Press releases can also serve as an invaluable source of content marketing materials like blog posts and social media updates, providing additional ways for your brand to promote itself while driving more visitors to its website. This cost-effective strategy can help your campaign produce results!
With social media and new digital marketing tools gaining in popularity, it may be easy for marketers to overlook press releases as an integral component of their overall marketing strategies. But they should not make this mistake! Press releases remain alive and can still provide effective tools that contribute significantly to overall marketing success.
Press releases are designed to spread awareness of your business. When written properly, press releases can act as a driving force behind increased sales and brand recognition for any transitioning organization or new product or service introduction, creating buzz in both communities as well as beyond.
Many consumers use the internet to research companies before making purchases, so a positive press release about your business can make them more likely to trust and purchase from it. Therefore, having a strong online presence including website, social media pages and blog is essential in creating trust between potential buyers and you and your business.
An effective marketing strategy is key to increasing sales and profits for any business, while press releases provide just such an avenue of growth in today’s competitive marketplace.
Press releases can also help build links back to your website and improve search engine optimization, with readers returning via press releases directing readers back to the site and creating an ecosystem which supports all your marketing initiatives.
Press releases are similar to news stories in structure; they should include an informative headline, date, location and time. Next should come an announcement that includes supporting information/details as well as quotations from key company leaders. Press releases should always be written using third person language – no “we,” “us,” and “our” phrases!
Press releases can be used in many different ways to benefit your business, see how here. From sending them out to journalists to using them on your website. Utilizing them correctly can give your business an edge in the market place and position itself as a leader within its industry.