Outdoor signs are the first impression customers have of your business. You need to make sure they draw them in and encourage them to give your business a chance.
Exterior signage should also stay true to your brand’s aesthetic. The right colors and fonts help build your corporate identity.
1. Use Color
Signs are a vital marketing tool that allows your business to communicate its message. They can be used for directional, promotional or educational purposes and help to spread your brand name and values. Choosing the right type of sign is key to making it effective and appealing to customers.
The use of color can have a profound impact on how people perceive your business and brand. It can either enhance or detract from the image you’ve worked so hard to cultivate for your company.
There are several factors to consider when choosing the best colors for your exterior signage, including how it will affect readability and how it will impact mood. It is also important to keep your color choices consistent with other aspects of your branding, such as the logo and interior signage.
Red is a powerful color that signifies life, passion, and energy. Blue connotes calmness and coolness, and green evokes springtime and growth.
Yellow, on the other hand, is a happy-go-lucky color that can convey optimism and sunshine. However, it can also be irritating to the eyes, so you should avoid using this bright color for directional or wayfaring signs.
Black is another classic choice for businesses looking to convey authority and power. The color contrasts well against most light backgrounds and can be read from long distances.
White is a popular choice for companies that wish to communicate cleanness and healthfulness. It can also create a contrast that highlights your logos, text, and pictures.
Choosing the perfect color can be difficult, but it’s worth it to make your business stand out from the competition. It can also be beneficial to add lighting to your exterior sign, which can increase its visibility and amplify the emotions it inspires.
2. Make It Unique
Exterior signage is a great way to communicate the brand and personality of your business. It is often the first thing a customer notices and a good sign can increase the number of customers who enter your store or business.
Whether you are a new business or one that has been around for a while, it is essential to make your exterior signage unique to attract potential customers. This can be done by using color, shape and lighting.
Colour is a great way to make your exterior signage stand out from the crowd and it can be incredibly eye-catching if you choose the right shades. Studies suggest that up to 80 percent of brand recognition is based on colour, so make sure you have a clear colour scheme for your business to ensure that your signage is eye-catching and that it accurately conveys the message of your company.
Light plays an important role in making your signage stand out from the crowd, especially at night and from a distance. This is why so many businesses use LED lights on their signs to enhance their visibility and create a modern appeal.
The lighting on your outdoor signage can also be used to highlight specific elements of your sign, such as the logo or your contact details. Using LED lighting on your sign can also help you save money, and it can be energy-efficient, too.
It is also a great way to make your sign more visually appealing and easier to read. Adding light to your sign can be done in a variety of ways, including backlighting, uplighting or downlighting it, and it can be done in a variety of colours.
3. Make It Eye-Catching
Exterior signage is an excellent way to communicate your business’s message and brand to the community. It’s a cost-effective marketing strategy that works day and night, rain or shine.
Your sign is the first thing that people see when they walk by your storefront or pull into your parking lot, and it should be a strong visual cue that your business exists. Whether you’re a grocery store selling burgers or a fish tank construction company, your signage should communicate the right message to your ideal customers.
The right color and size of your logo, along with a few other details, can make your exterior signs stand out from the crowd. However, it’s important to make your sign eye-catching without overwhelming the customer or taking away from the quality of your brand. The perfect example of this would be old neon signs worth a reasonable sum.
It’s also important to make sure that your business’s sign is easy to read from a distance. If the letters on your sign are tiny, it’s going to be hard for people to read them from a distance.
Using a large font and clear text can help your business’s signage look professional and memorable. It’s also important to keep your message short and sweet, since the more time people have to take in your sign, the less likely they are to remember it and come back for more.
When you’re creating your next outdoor sign, be sure to keep these tips in mind to create an eye-catching design that will attract new customers and boost your sales. Don’t hesitate to contact us if you have any questions! We are happy to help! We work with businesses all over the country to develop custom, eye-catching outdoor signage.
4. Make It Durable
Signage plays a critical role in influencing a customer’s decision to enter your store. A high-quality exterior sign can help you to get noticed by new customers and increase sales. It is also a great way to keep your current customers engaged with your brand.
You want your sign to be able to withstand the elements and last for years. Make sure to choose a material that is both durable and cost-effective.
Aluminum signs are a popular choice, as they are easy to customize and can last for years without fading. They are also a good option for outdoor signs that receive heavy traffic, as they can stand up to wind and rain.
Mesh products are another great choice for exterior signage because they offer durability. They can withstand the elements and are UV-resistant, which helps to prevent premature fading. They can also be treated to protect them from water damage.
Wood is an excellent material to use for your business signs, but it’s important to pick the right kind. Cedar and pine are both durable materials that will hold up well in different weather conditions and climates. They don’t rot or expand rapidly, which means they won’t crack or fall apart.
Regardless of what you choose, it’s important to add a coating that is resistant to moisture. You can do this by using a polyurethane varnish that is designed for outdoor use.
Choosing the right sign for your business can be a daunting task, but it is essential to do your research and find a company that has experience in producing signs of this type. This will ensure that you don’t end up with a sign that isn’t durable and doesn’t match your branding.
5. Make It Easy to Read
Exterior signage is an important part of your business’s marketing efforts. It can help attract new customers, highlight your brand, and get people to open the door.
It’s also vital to make your exterior signage easy to read by passersby. This means ensuring that your sign is large enough for people to easily see from a distance and brief enough to be understood within seconds.
Creating a legible sign isn’t hard if you follow these simple rules. First, make sure your fonts are clear and concise. It’s best to use sans serif fonts like Helvetica or Garamond.
Then, choose a color combination that stands out in the crowd. This can be done by using bold or dark colors or contrasting them with lighter ones. Choosing colors that convey the right feelings can be especially helpful for businesses that deal in high-end products or services.
Finally, leave plenty of white space for optimal legibility. 30 to 40 percent of your sign should be free of text or graphics to provide a clearer, more readable message.
A great way to make your exterior sign stand out is by adding a bright, vibrant color. The color of your sign can be the difference between drawing in more customers and losing them.
Another effective way to make your signage eye-catching is by incorporating a graphic. Whether it’s a photo or logo, a creative graphic can be an excellent addition to your sign and adds a personal touch.
Ultimately, your exterior sign should be able to tell visitors all they need to know about your business. If it’s too difficult to read, it can be a turnoff and lose you valuable customers.